Killing the marketroids would only treat the symptom.

[sistawendy]

Nibs was explaining to me the other day that Coke Zero is a diet cola that's being marketed toward men. I'm astounded that something like this exists.

Now hear this:
Diet Coke is not girly.
Beer is not butch. (Can I get confirmation from heyoka & ouranophobe over in the UK?)
They're beverages, for crying out loud. You don't have to be a tranny to see the idiocy of this, do you?

Comments

Re: and a white wine for the lady.

[sistawendy.livejournal.com]

Ridiculous and tragic. It makes me want to buy a Diet Coke for a Hell's Angel, which might get me hospitalized.

Re: and a white wine for the lady.

[heyokish.livejournal.com]

oh, that would be fine. The nervous sticking to "rules" tends to apply only where there is fear of doubt. (And it's not even necessarily related to gender, sexuality, or whatever, but the risk of being accused of being a complete wanker with ideas above/without their station/norm/whatever the hell is is that sets the limits for what's acceptable.)

See the old Babycham ads for a good play on this, where the ideas of gender-appropriate drinks is so ingrained that it's assumed to be hilarious when musclebound bloke orders the girliest drink available (and then everyone else in the place rushes to order the same, as they have been given "permission" to break the rules.)

Re: and a white wine for the lady.

[heyokish.livejournal.com]

in other words, no one will accuse said HA of being a big girly-girl, even if drinking a pink cocktail with umbrellas and fruits and little parrots.